Development in the Software Industry

The rate of technological progress in the IT industry is extremely rapid: this structural factor, combined with the low level of entry barriers, leads to intense competition within the sector. In this structural context one key performance factor is the ability to generate innovative ideas and put them into practice in the shortest possible time.

The process of developing, introducing and disseminating a new product is one of the most frequently described and highly formalised subjects in marketing literature (Urban and Hauser 1993; Rogers 1995).

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There are many uncertainties and challenges which companies must face throughout the process. The use of best practices and the elimination of barriers to communication are the main concerns for the management

  • It can answer common questions
  • It can demonstrate how a product or service works
  • It can discuss current trends

There are many uncertainties and challenges which companies must face throughout the process. The use of best practices and the elimination of barriers to communication are the main concerns for the management.

Testimonials

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