What is the Branding about IT Industry.

Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo; it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising. Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they trust.


Brand is not branding. The difference between brand and branding is that one is a marketing tool and the other is an action. Perhaps the biggest mixerupper I hear in business is the use of brand and branding as interchangeable words. ... Branding is about defining, while advertising is about promoting.

  • It can answer common questions
  • It can demonstrate how a product or service works
  • It can discuss current trends

Your brand embassador might even get involved in training your customer-service reps if you make exceptional service a part of your standard. No matter how branded elements play into your company’s business processes, give this person the overarching authority to make changes -- even if they aren’t convenient (or cheap). Just like Coca-Cola wouldn’t let that purple can go down its assembly line, don’t let anything your company produces interfere with the standards you’ve set for yourself. Doing so will only create confusion and diminish the effectiveness of your efforts. .